What makes a good voice talent effective?

A good voice talent paints a beautiful picture in words. The nuances of a language, the inflection, cadence, phasing, articulation, accent, intonation, rhythm and pitch are some of the things that affect the quality of a Voice-Over. And the quality of the voice or voices is essential in translating (into another language) and adding character into produced audio materials. The voice is a person’s sound-to-image mapping. Thus different voice qualities are needed to give a right “personality” to written words. A lively atmosphere is created by a vibrant voice. A resonant and booming voice could make the audience alert, with hearts pounding, while they could be lulled into calmness by a steady delivery…